Defining Your Brand Voice: What Archtype are You?

Defining Your Brand Voice: What Archtype are You?

Psychologist Carl Jung theorized that humans use symbolism to more easily understand complex concepts. “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.” Identifying your organization’s brand archetype can allow healthcare marketing efforts to better align and connect with consumer personas and audiences. Healthcare marketer and founder of PANO Marketing, Ryan W. Gates, leads a discussion about brand archetypes in healthcare and how they can better guide consumers through the marketing funnel to create a memorable experience that encourages repeat visits through understanding rational decision-making (and irrational decision-making) processes in consumer behaviors.

Register here.